Transkreacija

TRANSKREACIJA

specijalizirana usluga u marketinškoj i kreativnoj industriji

Transkre... što? Prvi put čujete? Nije ni čudo. Transkreacija je relativno nova usluga prijevoda za marketinšku i kreativnu industriju. Ne brinite se ako dosad niste čuli za nju. Nakon što pročitate ovaj tekst do kraja saznat ćete što je transkreacija i zašto je važna.

 

Što je transkreacija?

Transkreacija je vrsta prijevoda marketinških tekstova i poruka s jednog jezika na drugi uzimajući u obzir njihovu namjenu, stil, ton i kontekst. Pri transkreaciji marketinške se poruke prilagođavaju kultorološkim i sociološkim obilježjima ciljnog i lokalnog tržišta. 

Uspješno prevedena i prilagođena marketinška poruka prenosi jednake osjećaje i smisao kao i poruka na izvornom jeziku.

Transkreacija, osim poznavanja jezika i vještine prevođenja, uključuje i smisao za marketinško i kreativno razmišljanje, copywriting, poznavanje ciljnog tržišta i razumijevanje lokalnih običaja.

 

Zašto je važna transkreacija ?

U današnjem globalnom gospodarstvu marketinška industrija suočava se s posebnim izazovima. Uspješne marketinške poruke apeliraju i na razum i na osjećaje, a uspješne marketinške strategije ruše jezične i kultorološke prepreke.

I tu dolazi do izražaja važnost transkreacije. Marketinška poruka koja ne poštuje lokalne vrijednosti, kulturu, uvjerenja ili tradiciju može negativno utjecati na ciljno tržište, a time i na prodajne rezultate.

Želite li da vaše marketinške poruke budu uspješno prevedene i dobro prilagođene hrvatskom jeziku i kulturi, pošaljite nam dokumente koje trebate prevesti e-poštom. Ubrzo ćemo vam poslati preciznu ponudu s cijenom i rokom isporuke.

E-adresa za sva pitanja o transkreaciji

NAŠI KLIJENTI O NAMA

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Vanessa Sánchez de León

Hvala Vam na izvrsnom prijevodu. Svaka čast na brzini usluge.

Monika Ećimović

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Vlad Modan

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Kunal VI

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Luis Perez

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Irina Nanu